The internets are a-buzz with discussion of the Real Ultimate Power that is Graphic Design! Apparently Neuros (makers of various video components) have embraced the values set forth by the Defective By Design folks and have offered up the following “unlocked logo” unto the world.
The idea is pretty simple, we define “unlocked” in a way that isn’t company or product specific, but rather stands for open, standard files, and allow anyone selling or creating unlocked files to use it. Then, of course each time the mark is used in conjunction with a product or store, it reinforces that meaning. Ultimately, over time, the hope is that consumers come to associate the ‘unlocked’ mark with compatibility and versatility, and to make a distinction that will shame all the DRM vendors (although they are obviously not easily shamed).
Cheers to you gentlemen. After all: Graphic Design is the language of post-modern social revolution, and it’s always inspiring to see the teeth of advertising used against itself. Good luck in your quest, you have my support – even if you are a little heavy handed with that drop shadow and couldn’t kern your way out of a paper bag.
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