In an attempt to
update its once-dowdy image, the new logo for signs and building facades includes white letters on a burnt-orange background followed by a white starburst, according to an artist’s rendering that the company filed recently with planning officials in Memphis, Tenn.
In addition to jumping on the burnt-orange bandwagon, you may notice a missing hyphen. Yep, just like your Executive Secretary who thought it would be fun to keep her old name and her new name. Walmart is ditching the hyphen in the name of modernization. No more tricky special characters for them. Bring on the Unicode world.
Is it just me, or does that thing look like the infamous radial loading icon seen everywhere?
