Todd Roeth, Assistant Professor of Graphic Design at the School of Fine Art, contemplates Lorraine Wild’s idea of cultural gemeralism as it relates to effective design.
Designers need to be students of all corners of their culture’s playing field. Designers need to have a sense of business. Designers need to have a sense of politics. Designers need to have a sense of stereotypes. Designers need to have a sense of religion, philosophy, current events and history. Designers need to have a sense of urban lifestyles, agrarian lifestyles, and minority lifestyles. Designers need have a sense of conservative viewpoints. Designers need to understand liberal viewpoints. Designers need to be aware of what is like growing up in a trailer park, and what is like living in gated communities with irrigation that waters professional landscaping via digital timers.
Go and get your learn on: How to be schooled.
